Free feasibility report template

This functionality must be integrated with our current web site to allow for secure purchases to be made. Additionally, new online marketing functionality must be considered in order to target existing and potential customers through methods such as e-mailing lists, promotional advertisements, and loyalty discounts.

While ABC maintains a small information technology IT group, the expertise does not currently exist internally to design, build, and implement the sort of extensive online platform required for this effort. Therefore, the recommendation is to contract this work out to an internet marketplace provider who can work with ABC to meet its needs within the determined timeframe and budget.

It should be noted that while ABC does not have this expertise internally, the technology exists and is in use throughout the marketplace which lowers the risk of this concept considerably. ABC currently maintains a high speed internet connection, web server, and the latest software. Most marketplaces are dynamic environments in which things change constantly.

To enter a new marketplace blindly will usually result in an organization not fully understanding its role and not maximizing its resulting benefits. The online marketplace for chocolates and confections has been thriving for many years. While chocolates and confections are available in almost every store, our primary marketplace consists of specialty chocolates and confections. By providing a more convenient means of purchasing our products online it is expected that we will retain these customers while conducting an online marketing campaign for new customers as well.

ABC will distribute online purchases via direct shipping from the nearest store location. This will allow ABC to provide timely shipping and eliminate the need for a central warehouse or facility from which to store and ship its products. Such a facility would require a significant capital investment as well as increased operation and maintenance costs. However, based on anticipated growth projections, ABC must ensure that all store locations maintain adequate inventories on hand to satisfy customer demand.

Here the feasibility study provides a high level description of how the organization will market its product or service. Some topics which should be included are: how does an organization differentiate itself from its competitors; types of marketing the organization will utilize; and who the organization will target.

Marketing efforts must be focused on the right target groups in order to yield the greatest return on investment. In order to be successful, ABC must differentiate itself from competitors in order to appeal to customers in the online marketplace. To do this, ABC will utilize its practice of personalizing its product packaging which it currently offers in-store customers. Current competitors do not currently provide any personalization of packaging.

Customers will have the ability to personalize messages on or inside of product packaging, request specific color-based themes, or tailor packaging for special occasions or events.

ABC will implement a customer e mailing list in order to send product promotions, sales advertisements, and other special offerings to customers who register. Additionally, ABC will offer referral incentives to customers who refer our products to friends and family in order to provide additional incentives. ABC will also maintain a customer database in order to determine its target customer groups and geographical regions.

ABC will research marketing intelligence providers to determine the benefits and costs of purchasing customer information for bulk email campaigns as well. Electronic marketing communication costs are very small in comparison to direct mail marketing which ABC currently utilizes.

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We will cover some of these topics in future posts. This is the heart of the feasibility study report. Here you will do all the financial analysis and report the various performance indicators. The information of this section should be organized under following heads:. You should organize other information, calculation, data etc. It up to you to decide what should be part of main report and what should go in the appendix. As a general practice you should put the followings in the appendix:.

Hope you enjoyed this post about feasibility study template. What do you think, use the comment section below. The results determine whether the solution should be implemented or not. This activity takes place during the Project Initiation phase in the software development lifecycle and is created before significant expenses are engaged. Part 2: Overview of the project In this part of the feasibility study report you should cover the basic components of the project. Part 3: Economic Overview of the Area This is one of the most important parts of the feasibility study report.

Part 4: Site and Location Analysis This is sort of micro analysis of the project location. The information can be organized under the following heads in the feasibility study report: Site and Location Overview Location Assessment and Accessibility The Location of the Project within the City SWOT Analysis of the Project Site You should visit the site and check the road connectivity, presence of utilities and other projects in the area.

Part 5: Market Assessment This is another most important part of the feasibility study report. The information should be organized under following heads: Supply, Demand and Projected Absorption Development Concept and Market Fit Analysis Product Mix Overview Product Positioning Competitive Position of Project Site You should collect data about current supply, future supply, demand, demand drivers and forecast the absorption of the project components.

Part 6: Operation This part will be required if the development will be part of real estate portfolio of the developer. Part 7: Financial Analysis This is the heart of the feasibility study report. The information of this section should be organized under following heads: Supply, Demand and Projected Absorption Pricing Strategy Estimated Required Investment land cost, development cost, financing cost etc.

Feasibility Study Template: Purpose Use this template to: Analyze an existing system to see if it is worth upgrading.